Activision spends £1 million to promote MW2 DLC

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Original post from: That VideoGame Blog http://www.thatvideogameblog.com

Activision is spending £1 million to promote the five maps that make up Modern Warfare 2 ’s Stimulus Package, MCV writes . The campaign includes extensive online marketing as well as a TV spot, both of which started running before the map pack became available this Tuesday and will continue to run throughout Easter. On top of that, “Our partners are playing a crucial role in driving the Stimulus Package message out to consumers through their in-store activation,” according to David Tyler, Activision’s marketing director for UK and Ireland

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  3. Here’s why the Stimulus Package was borked
  4. Valve Spending 25 Million To Promote Left For Dead 2 (Left 4 Dead)
  5. Modern Warfare 2 DLC will go for $15

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