If there’s a marketing opportunity to be exploited, you can bet that Spike and the producers of the network’s annual Video Game Awards will be there to take advantage of it — no matter how absurd it may seem. I can just imagine the conversation that took place between them and EA Sports’ marketing department a few weeks ago: EA Sports: As you know, we just announced that we’re making a new NFL Blitz game . It’ll be available for $15 on January 4– Spike: Yeah, yeah, I heard ya. Football game. Whaddya got for me? EA Sports: Um, we’d like to work with you to promote it on the VGAs. Spike: Yuh-huh, you and every schmuck with something due out in oh-twelve. EA Sports: … Spike: Twenty- twelve. Next year. Uh-doyyy. EA Sports: Right. Well, we have three candidates for the game’s cover — Ray Rice, Patrick Willis, and Roddy White — and we were thinking of getting your viewers to vote during the show to pick one. Spike: … and? EA Sports: I should note that it’s a virtual cover, so to speak, since the game’s coming out on Xbox Live Arcade and the PlayStation Network. Spike: [ blank stare ] EA Sports: Oh, and we can get Hall of Famer Jerry Rice to announce the winner, live on the air. Spike: Great! We’ll just move another award or two into the montage. Where do I sign?
5 months, 1 week ago by
andariels
Tags: Patrick Willis, Ray Rice, Roddy White, Spike Twenty